The importance of Search Engines in driving traffic (and awareness) has never been greater, but it’s an area that many PR people ignore or simply outsource.
The fact is that Search Engines for many businesses (online and traditional) represent a major communication channel. How much do you know about Search Engines? Do you know the difference between a Search Engine and a Directory?
Search Engine Optimization (SEO), is the collective term for activities designed to improve your organizations search ranking, but it means more than the right HTML tags and web page description.
Are you au fait with Google’s AdWords and Overture, which are a major promotional tool for effective Search Engine marketing?
The BBC has a good story today on how Google’s efforts to thwart Search Engine fixers has adversely affected the rankings of legitimate businesses and has had a measurable affect on their sales. Can you afford not to understand how these “Windows on the Web” work?
I don’t think so.
Further reading: SEO PR, Search Engine Watch, SEO Chat, Google Dance, Google’s advice on SEO, SEO Today
Murphy's Law 