A new research study of over 2,800 blog owners carried out by Blog Search Engine, found that over 90% of them had never been approached by a PR person.
While 26% of respondents said they would refuse to blog about any company that approached them, the balance (73.9%) of bloggers were open to PR pitches with the proviso that the blogger would hold the final decision based on their perception of the company in question. Compare this to the fact that only 29% of bloggers were willing to consider advertising.
I think those are some interesting (non-scientific) statistics that highlights how little our profession has thought about pitching a relevant blog. It seems that if you are thinking about it, the channel is open and in many cases waiting…
What drives the blog agenda?
Another interesting finding surrounds how bloggers find content for their daily rant. Top of the list are sites that bloggers check regularly (68.5%), other blogs (58.9%), friends (54.3%), News sites (47.7%) and Google News – a stonking 33.8% – which underlines why Google is so darned important! (As a sidenote… a certain three letter acronym, which I won’t mention, accounts for just over 17%)
MediaPost has covered the study (free registration required) with the nice tabloid headline: “Blogs Fail To Crack Flaks, PR Pros Remains Indifferent To Web Log Spin.” – Indeed.
PR Opinions has already been pitched quite a few times (and in all cases very well) and is of course more than willing to accept more pitches 🙂
Thanks to Joanne and Jeremy for the links to the research and MediaPost article. As a sidenote, Jeremy has an interesting link to a new service where you can be informed via your AIM when a blog is updated. I’m happy to add it, if anyone is deperate enough for some PR content to want it…. 
Murphy's Law 