Phil Gomes, PR Firm G2B Group’s resident blogger and RSS advocate broke some new ground recently by undertaking a client pitch via RSS and his blog.
He invited any journalists who were subscribed to his RSS feed, of which there are quite a few, whether they might be interested in meeting with executives from Cornice Inc. a client of his.
I’m not sure of the take up for interviews, but Phil has been in receipt of a lot of plaudits from some major journalists. Dan Gillmor of the San Jose Mercury News and Mark Jones of Infoworld have both been singing his praises.
Mark Jones comments that:
“…the media, would love to see more PR people publish product and company news via RSS. Ultimately I’d like to see PR companies offer RSS feeds for specific technology categories. For example, Scott Tyler Shafer could use an RSS news reader to subscribe to networking, storage and processor press releases from the PR firms he knows.”
Just think about that for a second, because that nicely sums up the huge opportunities RSS offers to every PR professional. If journalists are subscribed to your PR RSS feed it opens a whole new type of communication.
Kudos to Phil Gomes and a plug for Cape Clear, we’ve been offering our press releases over RSS for ages 🙂
If you don’t have a clue what I am talking about, or have never come across RSS before you can read a 101 Guide here, read Phil’s thoughts on how RSS and PR collide here and read other RSS and PR related topics here.
That should keep you going.
Murphy's Law 