I have to say I was struggling with blogging today. Mid-week, loads to do and no one topic jumping out.
Luckily the ever useful MarketingProfs jumped to my rescue.
Barbara Payne has a thoughtful piece on Business blogging, where she looks at the benefits of salespeople writing blogs…
“Last spring, I wrote to all my customers to suggest that it was time for them to start letting at least their salespeople write blogs for their customers and prospects. It sounds radical to many managers, but there�s no denying the power of authentic communication when it comes to building loyalty between people�and clearly your customers are people first.”
This issue also has a media relations primer written by Margie Fisher which provides some common sense advice to newbies..although the more “PR” incidents I hear, the more I think we should all try and remember the basics…
Murphy's Law 