This afternoon I received an e-mail advert from Unisys promoting Jet Blue’s usage of their servers.
Nothing wrong so far.
The only problem is that the ad’s tagline reads: “We helped Jet Blue do something unique with their data”.
Now given the trials and tribulations Jet Blue faced last month when it was discovered they provided the travel data from five million customers to the Department of Defence, I’m not sure the ad’s tagline is the cleverest move.
Maybe there’s humor in there!
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According to research just published by Perseus Development Corporation, there are about 4.12 million blogs online – however 2.31 million of these blogs have been abandoned.
Interestingly the reseach, which included over 3,000 random blogs, points to a gender breakdown of 44% male and 56% female.
The most popular age groups (between 10 years and 70 years) for blogging is 13-19 year olds who account for over 50% while the smallest group is 60-69 year olds with 0.3%.
I am always reminded of the phrase: “Lies, Damned Lies and Statistics”, when I look at this kind of research.
How accurate is this research?
I don’t know. It’s certainly interesting, but I wouldn’t be basing any business decisions on it.
You can read more over at EMarketer.
Murphy's Law 