Phil Gomes evaluates an article from the UK Guardian on the reality of “business blogging” or blogs hosted and written by organizations.
Whilst Business Blogs, and in particular the blogs of those companies who are publicly listed, will be limited in what information they disclose due to legal and other considerations. That doesn’t mean they won’t be useful.
Business Blogs, when well managed, provide a useful and unique view inside an organization. They promote a level of interactive discussion between a firm and its audience well beyond that of other Internet-tools.
I think everyone wins, when corporations adopt blogging.
From the corporate perspective, you have an opportunity to outline interesting views and opinions that might otherwise have gone unheard. Further more blogs can provide a cost-efficient means to communicating and sharing information with a wide range of people.
From the consumers’ perspective you get a more human perspective on a company. Business Blogs can also provide a useful well of information on products and services and of course it provides a real platform for sharing your views with the company.
It’s true that Business Blogs are restricted in their nature but that doesn’t diminish the opportunity they present for companies and consumers alike.
Murphy's Law 