You’ve probably already heard about Alaska Airline’s new 
spoof site, Sky High Airlines.
It’s a brave move, putting together a website that lampoons the very worst in modern air travel. Anyone who uses commercial airlines will recognize the irony.
I think Alaska Airlines should be praised for it. Humor, when used carefully, is a powerful tool and I’d be interested to see their web traffic, I’m sure it’s measurably higher.
Murphy's Law 