Marc Snyder kindly sent me on a very interesting article from the Washington Post that examines how (in political circles) negative press is having less effect on public opinions than it did in the past.
It seems people are more interested in the bigger issues, healthcare, job security and the cost of living and less interested in the views a particular politician held twelve years ago.
I think this is a problem the media are inheriting from the politicians. All across the globe, politicians pass the time taking snipes at each other, when in fact the electorate are increasingly less interested.
The answer? Like all good PR programs, understand what the audience wants and how they want it. Then they’ll listen.
Murphy's Law 