Ben Silverman, New York Post columnist, famed author of DotComScoop which documented the height of the Internet boom, and the mind behind the PR Fuel newsletter has launched a PR Fuel blog.
Given the huge readership of PR Fuel, I think it’s safe to say this blog will reach out to a whole new audience of PR readers.
Best of luck with it!
As most of you will know earlier this month a Federal judge threw out the case taken against McDonalds by a group of obese people.
I was delighted. It’s about time people took responsibility for their actions.
McDonalds are in trouble however. People are catching on (after fifty years) that while the food is tasty and fast, it’s probably not the healthy option.
So McDonalds are now providing healthy options. Another good thing.
But my rant this morning centers on their advertising. Built around the ridiculous tag-line “i’m lovin’ it”, their new TV ads show loads of slim, athletic people jumping around “lovin'” McDonalds.
Please. Do McDonalds really think we are that stupid, that a series of images of beautiful young things eating McDonalds will all make us go “oh yeah, I’m cool, I’m fit, I’ll eat in McDonalds”.
What is this, a move back to the 1950’s? No wonder their market share is slipping.
In protest at these adverts I am providing a link to the most famed anti-McDonalds site, McSpotlight. That’s my little protest.
Murphy's Law 