Day: September 18, 2003

Well I recently ranted on how large organizations are substituting good communications policy for strong arm legal tactics.

No sooner had my rant about the RIAA and SCO settled down than another case appears.

In a story on Wired we hear that Monsanto is suing Oakhurst Dairy because it pledges on its milk labels that their milk doesn’t use artificial hormones.

Yes you read that correctly.  Here is a quote from the Wired story:

“Oakhurst Dairy in Maine labels its milk: “Our farmer’s pledge: no artificial hormones.” Monsanto’s lawsuit says the label implies Oakhurst’s milk is somehow better than milk from cows treated with rBST, and that unfairly harms Monsanto’s business.”

Huh? It doesn’t slag off hormones directly, it certainly doesn’t slag off Monsanto directly or indirectly. But we’re suing?

What’s happened to competition? What’s next?

Will US Sugar begin suing sugar-free alternatives?  Will meat producers start suing vegetarian food outlets?

Please.

[Link courtesy of the I-PR discussion list]

Slow news day…..

ClickZ has a column on how marketers can use RSS.

“Online publishers have swarmed to RSS. It’s a medium marketers cannot ignore. Can you move 100 percent of your e-mail list to RSS overnight? No. But if you are concerned about false positives, are serious about opt-in, and have content your customers or prospects want, take a look at RSS. The barriers to entry are low, and the potential return is high.”