PR Week has a feature online this week on defending the PR business against some of the more common misconceptions.
“I take a lot of pride in this profession,” says Dave Samson, VP of international PR for Oracle. “I get frustrated when I see tired, worn-out ideas of what PR is.” Samson adds that the responsibility for banishing negative perceptions belongs to those actively engaged in the industry. “We have an obligation to change the view of our profession. More and more, there are people that really get it rising to the senior roles inside agencies and corporations.”
Murphy's Law 