Jenane Sessum has kindly posted some detailed comments on yesterday’s story on the evolution of large PR firms. Please have a read.
Once again, I agree with many of her points, my only real point of disagreement is the scale of the effect of this new economy on large agencies.
There’s no question that larger agencies have some serious challenges in both economic terms and clearly defining their value proposition. But I don’t think the shake out will be as severe as some think.
There will always be a large number of clients who want a big name firm, just as others will prefer a medium firm, a small firm, a boutique firm or an independent consultant. Indeed many clients will take PR in-house, a-l�racle.
The PR business reflects the diversity of our clients and will continue to do so, in my humble opinion.
Of course the problem with opinions is they can always be wrong 🙂
On the Ketchum blog, I still think she was hard on them!
PS:
My sincere apologies to Jeneane for incorrectly spelling her name. I’ve amended all references!
Murphy's Law 