This weekend, Sweden will vote on whether to join the European Monetary Union (EMU) and adopt the Euro currency. According to a story in the UK Telegraph the PR campaign for the “Yes” side has driven support for the “No” side. Indeed Sweden’s own PR trade magazine, Resum�A>, alleges that the Yes sides PR incompetence is seriously threatening the long-term health of the PR industry in Sweden.
Update: Since I posted this story Swedish Foreign Minister, Anna Lindh died from stab wounds inflicted on her during an attack while she was shopping. The thoughtless act of a lunatic on this day again puts things in perspective.
Jennifer Lahl of the Center for Bioethics and Culture writes in AlwaysOn about how Corporate PR is hijacking Bioethics.
MediaMap‘s ExpertPR newsletter is out with some interesting articles include how PR establishes and maintains credibility, and why the news is the real word.
Murphy's Law 