I know I revisit topics here, but what can I say. These topics are very popular at the moment.
The latest is the debate between RSS and E-mail. And in particular, that because e-mail is struggling under the strain of viruses and spam, RSS is the obvious alternative for publishing newsletters.
(We’ve an introduction to RSS here)
RSS obviously won’t replace e-mail for everyday communications, because in its current format RSS is a publishing medium, it doesn’t allow interaction as such.
However, RSS does provide a useful means of communicating with your audience. The downside is the chicken and egg situation with RSS. Although it’s an ideal way to communicate news, the number of RSS users is still relatively small.
My advice is that you should be offering your audience a choice of RSS and e-mail.
Given that you are probably already using e-mail, that means you need to look into how you can publish your press releases, newsletters etc as RSS and then how you will promote those feeds to your audiences.
We might cover that in the near future if I get around to it!
Just remember that there’s rarely one solution to a problem and if something sounds to good to be true…. it usually is. If you remember that when researching new technology you won’t go far wrong!
Murphy's Law 