Regardless of your political affiliations, your beliefs or your nationality, Alastair Campbell, the UK’s most high profile PR practitioner and former advisor to British Prime Minister, Tony Blair, has changed the face of British PR.
I don’t like the term spin and I regularly flinch at how political PRs twist the truth and generally give this profession of ours a bad name.
However, Campbell is a smart operator. Much of his success 
was down to good strategy, amazing tactical planning and many of the best elements of a successful PR campaign.
Even his departure from government has been well positioned and executed. I would not be surprised if the spin on his departure, see this story in the UK Guardian, was created by Campbell himself.
Smart, savvy, not without reproach but a consumate showman all the way. And even in adversity, UK journalists were publicly admitting they liked him.
Now that’s an exit strategy.
Murphy's Law 