Using PR in the court of public opinion

The author of a new book entitled “In the court of Public Opinions: Winning your case with Public Relations”, believes the reason behind Martha Stewart’s recent poor financial performance was the failure of her attorneys to properly represent her case in a timely manner.

“The whole thing is very penny ante, and they are very difficult charges to prove, but because the prosecutor got the first bite of the apple here and it took a while for Stewart’s lawyers to get her side of the story out, most people think she is guilty,” James Haggerty said.

The quote comes from an interesting story in the Boston Herald.