As we begin to pitch more blogs the differences between them and our traditional media mix becomes more apparent. I’ve started to see PR pitch critiques appearing, where bloggers analyse pitches they’ve been sent.
Now of course this is a double edge sword. On the one hand, by seeing the feedback these pitches get you can hone your own skills, however on the other hand what if it’s you pitch they critique?
Connors Communications pitched Aaron Bailey over at 601am on behalf of Vonage. Here’s the critique.
I think the takeaway here is that anything you put in an e-mail is in the public domain (that’s always been the case of course), make sure it’s well written and relevant and finally think about the media. Weblogs are about online content, in other words, links!
Meanwhile Anne Holland discusses a PR pitch she got on behalf of Patrick Spain, CEO of Alacritude to discuss “how stupid his new competitors are”. I kid you not. The PR people even provided a quote in case Anne didn’t have time to interview him. Ahem.
Murphy's Law 