Well, well, well. Another lesson in the art of redfacing by a PR practitioner.
According to a story at Up2Speed, a PR person at UK firm ESpotting, which has recently merged with FindWhat.com, sent out a press release cc’ing all 350 journalists in the distribution list of the e-mail. The press release in question, is a really exciting appointment announcement.
I won’t include the list of journalists as it’ll only make the spammers jobs easier.
Now normally when a PR person is called a buffoon, I would try and defend them. In this case I agree with Up2Speed, but would like to use much stronger language.
Mail merge has been around for twenty years. If you want a great example of poor online or electronic communication, this has to be this week’s case study.
Unbelievable.
Murphy's Law 