Our friends at Google have added an interesting new feature for the poor beaten-up PR people of the world who need to track breaking news.
Google News Alerts allows you to create “news trackers” so when a story breaks they deliver it, along with a link to your inbox.
Michael O’Connor Clarke has a detailed review of the service and he rightly points out some obvious shortcomings, however credit where it’s due, it’s a useful addition to the monitoring arsenal.
After all, if you want top of the range intelligent news monitoring, pay for a service.
Just like Google News, Google News Alerts is an added resource, not the answer to all your problems.
Unfortunately like everything else in life, hard work still delivers the best results.
Murphy's Law 