Phil Gomes over at the G2B Group has been one of the early advocates of distributing PR information over RSS. (For more information on RSS here’s a previous post)
Whilst I don’t believe e-mail is dead, certainly RSS feeds offers a useful alternative means of providing corporate and personal information. Journalists can subscribe to your RSS feed and as you push news out, they are automatically updated. This is a powerful means of diseminating information.
Phil has posted a great piece on why RSS is going to be increasingly important to PR professional. He includes a link to an article by Dan Gillmor of the San Jose Mercury News that was published in Computerworld:
“The best reason so far to adopt RSS in a big way is its effect on the technology that we all once loved but is now so polluted: e-mail. Sending marketing messages and newsletters via e-mail has become a fool’s errand; the obvious work-around is RSS. I’d much prefer to get public relations materials this way.”
Murphy's Law 