We all know great PR involves careful planning, strong execution, strong management and sometimes a little luck. But key to your success will be the ability of your spokesperson to rise to the media challenge.
The ongoing merger battle between Oracle and Peoplesoft is intriguing. I wrote about it before, but every day the battle gets hotter and hotter and in this particular battle both CEOs are providing exemplary PR service. Take this example:
First, Craig Conway, CEO at Peoplesoft came out with this gem about the proposed takeover:
“It’s like me asking if I could buy your dog so I can go out back and shoot it.” [Bloomberg]
To which the ever-quotable Oracle CEO, Larry Ellison responded in an interview with the San Jose Mercury News:
“I think at one point, `Craigey’ thought I was going to shoot his dog,” Ellison said. “If Craigey and Bear were standing next to each other and I had one bullet, trust me, it wouldn’t be for the dog.”
Fantastic!
Murphy's Law 