Corporate Babble’s objective is to highlight some of the more obtuse communications-speak that takes place in corporate America. They’ve posted a nice anecdote from the Financial Times’ Andrew Hill. Andrew once got this exciting enquiry from a PR pro:
“Who would be the person at the FT who would care that Eastman Chemical is using Yantra’s sophisticated logistics to sell all the components of a toothbrush, not just a few commodity elastopolymers?”
Wouldn’t that just have you itching to find out more?
Murphy's Law 