Art imitating (PR) life

From Gawker: The Southampton Press reports that:

“In a bizarre echo of the Lizzie Grubman fiasco, a golf cart fashioned to resemble the publicist�s infamous black Mercedes Benz SUV by the North Sea Fire Department for Southampton Village�s Fourth of July Parade struck and injured an 8-year-old boy on Friday.”

To top it off, the golf cart drove off and the boy’s parents are considerng suing, they have retained the same lawyer as some of the casualties of the first incident.

Looks like Lizzie’s exploits are going to continue to haunt her….

How not to pitch a specialized story

Corporate Babble’s objective is to highlight some of the more obtuse communications-speak that takes place in corporate America. They’ve posted a nice anecdote from the Financial Times’ Andrew Hill.  Andrew once got this exciting enquiry from a PR pro:

 “Who would be the person at the FT who would care that Eastman Chemical is using Yantra’s sophisticated logistics to sell all the components of a toothbrush, not just a few commodity elastopolymers?”

Wouldn’t that just have you itching to find out more?

RSS: what does the media think?

I try not to put too much stuff on this blog about stuff like RSS to avoid boring you through repetition. 

However Jonathan Angel, the West coast editor at Technology Marketing has an interesting interview with Mike Vizard, editor-in-chief at CRN, on how he sees RSS fitting into the traditional publishing business.

I think it’s important that we, as a profession, track how senior editors like Mike are viewing these new technologies.  Whilst much of the new technology will fade away, we need to identify the developments than can and are impacting how we communicate.

Religous wars aside (if you’ve has the misfortune to seen any of the childish bickering amongst the RSS glitterati you’ll know just how easy it is to lose the will to live) if a new technology makes communication more effective, we have to be all over it like a rash.