The Inquirer takes its usual cynical look at PR, this time the AMD mishap we discussed yesterday. “But being a spin doctor or spinaret is a very high risk job. You’re there to take the blame when things don’t go right. It’s always nice to have a scapegoat with a kickable butt, and the poor PR folk are nearly always the ones who get the thorough kicking.”
Deborah Barnscum has taken some time out of her vacation to post some typically thought provoking items. She includes a link to a piece from MediaBistro on how an Editor views pitches from freelancers. And you thought you had challenges! “You know that major story that everybody’s going to be writing about? We’ve already assigned it to one of our high-paid contract writers. You don’t have a chance.”
The Sydney Morning Herald has an article on how advertisers are coming to terms with corporate social responsibility.
Murphy's Law 