The occurences of unintentionally leaked information continue unabated.
The latest victim or culprit is AMD. They accidentally sent reporters a summary of forthcoming press releases which included the launch dates of their next generation of microprocessors.
The more cynical amongst you will point out that maybe it was a clever ploy to stimulate press coverage, hype and FUD (Fear, Uncertainty and Doubt) however I don’t think so.
AMD have alerted their competitors (should that read competitor?) to their plans, giving them plenty of opportunity to put in place counter measures. In addition, given AMD is a public company, it has also created an expectation that those dates will be met.
The nature of the Internet means that information can be distributed at the click of a button. We all know that. What surprises me is that even though this is a real threat for every single firm, there has been little done in the way of safety measures.
It might be time to re-think how your client or employer moves information around the organization.
Maybe paper is best! 