Is there anything harder in the world than sitting in a conference room and slyly looking through a presentation hand-out and discovering it’s a really long wordy presentation? The lights dim, up comes the first slide and you know there’s fifty two to go.
An even worse scenario, and one that PR people have to face all the time, is a press tour where you know you’ll have to view the same slides time and time again, with probably the same jokes and asides. By the third meeting you are mouthing along with the presenter.
Darren and Julie over at Capulet point to the fantastic article from the New Yorker which looks at the development of PowerPoint and how it has changed communication between business partners, workers etc. It’s worth a read, and might even stimulate a change of heart for the most hardened ‘PowerPointer’.
We rarely use PowerPoints in press or analysts meetings anymore, because it’s simply not conductive to effective communication. Find out what your audience is interested in and talk to them! I will accept in some circumstances, PowerPoint can assist communicating complex concepts or helping nervous speakers, but mostly it can be avoided. Now that’s a good thing.