Most industries are adopting XML as a way of simplifying the sharing of business documents and information. XML provides a common format for such information.
Not to be left behind, the PR business is following suit. A UK inspired body (who I’ve written about previously) XPRL has been working on creating common formats for standard PR documents such as press releases and press coverage which will make it easier to share that information.
On July 10, 2003 XPRL will be unveiling the first tools using the new language and formats.
While I imagine for many of you, my dear readers, this will not float your boat, it is very noteworthy.
The event is taking place in London and as far as I know there are no plans to provide a webcast. But keep an eye on their website.
You can register online if you’re around the London area or contact Lucie Arnaud. Pre-registration is �10, admission on the door is �20.
Murphy's Law 