David Strom over at VAR Business has taken the time to give some fantastic, common sense advice on maximizing your opportunities with him (and with every other journalist on the face of the planet).
Now I know many of you will shake your heads and tut tut about these simple common sense suggestions but according to David, PR people are not servicing his needs.
I think it’s always useful to review and refresh how you are working. You probably do as well, if you’re reading this!
“My guess is less than 15 percent of the visits I take have any subsequent follow-up component. That is a big waste of my time and the vendor’s money, because these press tours aren’t cheap when you add up all that is involved.“
Murphy's Law 