Once again dear reader, the entertainment business has conspired to raise my blood pressure. A story in the UK Independent on comedian Harry Hill is one of the most innane and ridiculous articles I have read since the last one.
Harry thinks PR is rubbish, advertising is the only form of promotion that works and of course he states all this in a press interview set up by his PR handler. What a numbskull, just read this insightful anti-PR quote:
“He nods towards the PR woman from Avalon, his management company. ‘Sophie will kill me for this, but I have quite strong ideas about PR. I think a lot of it is a waste of time. I think it is a self-perpetuating industry. The PRs tell you that you have got to do PR. Why do they tell you that? They tell you it’s to get your show [publicity] but I think it’s because they are PRs and that is what PRs do.’ “
IMHO, this entire article is an absolute waste of good column inches, if you don’t think PR works, don’t do it. Spend your money on advertising and have the courage of your convictions. PR doesn’t work for everyone, but that isn’t conclusive evidence of its effectiveness.
Murphy's Law 