I told you this Public Relations stuff works…

Test & Measurement World carried out
a survey of their readers to find out how
their readers found websites and the
features they liked on vendor websites.

The number one tactic that drove their readers 
to a given website was a press article (ding ding!). 

Interestingly the number two driver was search engines. 

I don’t think it takes a degree in engineering to understand that every single PR practitioner should be sharpening their Search Engine Optimization (SEO) expertise.

Thanks to the B2BBlog for the link!