Day: June 18, 2003

Here’s an interesting look at how Microsoft is responding to the growing number of employees who are blogging.

Yesterday I happened upon an article in UK ‘zine netimerative.com written by PR consultant Katy Howell dealing with the issue of buzzword bingo in press releases.

Now, like me, I am sure you have read many articles on how we should try and put some thought into our vocabulary when writing press releases. We even have new web sites like Corporate Babble keeping a vigilant eye on offenders.

Personally I think it’s worthwhile to think about our use of language in written communications.

Then by coincidence yesterday, my moose tickling colleague Darren Barefoot came across

“Bullfighter” a software utility created by Deloitte Touche Tohmatsu that sits inside Microsoft Word (Windows 2000 or XP only and it doesn’t work on the Mac) and identifies potential bull words and also analyses your writing for clarity.

It’s PR Opinions recommended!