Some tactical PR tips from a master…

The Wall Street Journal has a fantastic profile on an amatuer self publicist with an amazing success rate.

Greg Packer hails from Long Island, he is a highway maintenance worker and has been quoted by the Associated Press, The New York TimesNew York Post and the UK Times to name but a few. The topics have varied from St. Patrick’s Day to Joe Millionaire to Hilary Clinton, whatever the subject he’ll give his opinions.

There isn’t much about which he won’t opine but there are some rules. “I’m not going to talk about the Mets in Yankee Stadium,” Mr. Packer says. “That would be a total disrespect.”

It’s a fascinating piece.