They build you up and then…

BusinessWeek has a feature on Google and raises issues around Google’s page ranking and privacy policies amongst other things.  At least the piece is balanced.

Google is the #1 search engine because it does what it’s meant to, quickly and easily. The pay-off for Google is that the company is already making strong profits and continues to grow globally.

Of course being #1 or the most popular, always means the detractors are only around the next bend. I guess we’d call that a rich man’s problem!

Some tactical PR tips from a master…

The Wall Street Journal has a fantastic profile on an amatuer self publicist with an amazing success rate.

Greg Packer hails from Long Island, he is a highway maintenance worker and has been quoted by the Associated Press, The New York TimesNew York Post and the UK Times to name but a few. The topics have varied from St. Patrick’s Day to Joe Millionaire to Hilary Clinton, whatever the subject he’ll give his opinions.

There isn’t much about which he won’t opine but there are some rules. “I’m not going to talk about the Mets in Yankee Stadium,” Mr. Packer says. “That would be a total disrespect.”

It’s a fascinating piece.