If you aren’t already using RSS feeds to simplify monitoring news stories it’s never too late to start. I know I’ve covered RSS before but as my mother once told me you can never say too much about a good thing… well…maybe.
Anyway, for any PR professional, RSS allows you to have all the latest news from the publications (and blogs) that matter to you, delivered into a single e-mail like application where you can read them and follow links.
Of course with RSS, you can avoid many of the ads that accompany the content on a traditional website. Infoworld is trying to solve this by becoming the first publisher to include ads in their RSS feeds. Of course the beauty of RSS is you can unsubscribe so they’d want to be careful…
Murphy's Law 