Best practice for posting press releases

Doc Searls confirms that journalists prefer press releases on websites to be posted in HTML and not PDF or MSWord. I agree completely with him.

If you post your press releases exclusively in Adobe Acrobat (PDF) files (and you’d be amazed at how many companies do) then people can’t re-use the information (Note: there’s nothing wrong with offering PDF as well as HTML).

And as regards Microsoft Word, I personally never send press releases in Word format.  There have been too many slip ups in the past thanks to the danger of hidden mark-ups.

Best practice for press releases is plain text for e-mail and HTML for websites.