In a good illustration of positive “Blog Relations” (BR – remember you saw if here first folks!) MediaMap has clarified some elements of it’s plans to include bloggers in its media directory.
Following some constructive criticism from Micheal O’Connor Clarke regarding the fact that not all influential bloggers are card carrying journalists (and therefore wouldn’t be included), Jeff Mooney of MediaMap was in touch with Michael to let him know that this is the first step, the next step will be to add bloggers in specific industry segements. (Read more here.) While bloggers aren’t journalists (period), they are a new constituent audience that we PR pros needs to understand and service, so more kudos to MediaMap!