PR and marketing… individuals versus the group…

  • Marcie Sayiner of InContext* has an opinion piece in the Globe and Mail on the intersection of PR and marketing.
  • The UK Observer has an article on how bloggers can play a role in the news process. 
  • MediaPost looks at the online dynamic between targeting the individual versus targeting a segmented group. It’s primarily about online advertising but has some interesting thoughts that are relevant to PR.  
  • From the archives… NUblog (R.I.P.) examines how PR and weblogs intersect. It’s a year old but worth the read.

*Unfortunately we had to add InContext to the Flash Hall of Fame