BMJ (which was previously the British Medical Journal) takes a very critical look at the
relationship between Public Relations firms and the pharmaceutical industry. (The top five healthcare PR
firms took in $300m last year)
“If the invisible ties between pharmaceutical companies
and their public relations companies are what
underpins the power of the “third party technique,”
what can be done to allow doctors and citizens
to make informed decisions? How can the
imbalance between the growing marketing and
public relations budgets of the pharmaceutical
industry and disparate doctors, consumers,
citizens, and journalists be made more equal? “
The Editorial this month looks at the interdependence of the doctors and the drug companies.
The BBC covers the piece here.
Healthcare PR is not something I am terribly familiar with, if anyone reading has any thoughts, please share them with us.
Thanks to Richard Bailey for the link.
Murphy's Law 