- Subway have just illustrated the perfect art of tactical Public Relations. Mike Smith was stopped by police while unwrapping and eating a subway sandwich. Subway are paying his $135 fine, giving him some free sandwiches and making him the center of their new ad campaign.
- Just found this article by PR firm e21 Corp. on measuring PR effectiveness. Personally I don’t agree with that “Ad Value Equivalency” measure, mainly because the whole point of PR is that advertising can’t reach editorial, but the article does outline some other methods also.
- Arthur C. Clarke gives his views on e-mail to the BBC. “I cannot imagine life before e-mail. Our ancestors live in a tiny limited world, knowing nothing about what was going on beyond the horizon.”
- If you are exclusively using Microsoft’s Internet Explorer you are missing many of the new usability gains being offered by other browsers. Microsoft has gone asleep. The news that Microsoft will no longer be releasing standalone versions of Internet Explorer, but instead new releases will occur with new versions of Windows, means it’s likely to fall further and further behind. For any Windows users who are tracking lots of different websites I highly recommend Mozilla. Mac users have Mozilla, Safari and a host of others.
- If you haven’t already seen Corporate Babble then we recommend a visit. It casts a caustic eye over some of the more obtuse corporate communications.
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Murphy's Law 