Further to some blogging stories last week, there are a number of interesting new blog-related articles appearing.
The New York Times documents the perils of blogging both for the blogger and their subject matter.
Dave Pollard has some interesting thoughts on how blogging can be used for knowledge management. This is an area of huge potential for the PR profession, given the importance of information, both in areas like media relations and also in managing accounts.
Meanwhile the discussion on how blogs and the traditional media intersect continues. This time the discussion concerns how weblogs are getting higher Google hits and rankings than traditional media stories. While I don’t believe that blogs will replace journalism, I have to admit that I do find myself agreeing with the authors that publishers have to wake up and compete on a level playing field by releasing their online archives. If they withold them then they only have themselves to blame if Google favors freely available content.
More on this subject, and a great illustration of why blogs are an important element of Search Engine Optimization (SEO) in this article from Wired. 
Murphy's Law 