There’s a lot of new content online about how blogs can assist organizations in communicating online.
Allan Karl, founder of Wirestone believes that weblogs might succeed where corporate websites have failed, namely in communicating in a voice that is clear and representative of the organization. [Thanks to Adrants for the link]
Rich Karpinski’s piece in BtoB magazine echoes these sentiments in a story on Weblogs and E-mail, again reinforcing the benefit of a human voice.
And sharing in the view that weblogs promote the ideals of the Cluetrain Manifesto, Opt-in News has an article from Todd Brehe on how blogs can work with corporate newsletters.
The message that blogs serve a useful purpose in connecting with your audience is gathering momentum. Now might be a good time to see how they might assist your organization. 
Murphy's Law 