I came across an interesting press release on a (non-scientific) survey of 120 Financial journalists that investigated how they are using the Internet. (92% visit web sites, only 37% visit press rooms).
I thought they might have more information on their web site, so I went up to Thompson Becker International [FLASH Warning]. Not only is there no more information on the survey, not only are they using a horrendous Flash intro – and Flash for navigation, but there is no mention of the survey on their web site…. This is not good communications practice. If you’re putting out a press release make sure you have it on your web site with any additional information. This is not advanced PR advice here.
I am delighted to add Thompson Becker to the growing Flash Hall of Shame. Today, I am also adding Cordiant, Incepta and In Context.