When the unexpected occurs and a crisis rears its ugly head, sensible PR practice teaches us that full and early disclosure is the best course of action.
In what may well become a case study of it’s kind. The New York Times yesterday disclosed that one of its staff reporters, Jayson Blair, “committed frequent acts of journalistic fraud while covering significant news events in recent months.”
In a report on the issue, the Times disclosed detailed information on an internal investigation into Blair’s reporting, including some damning findings into how this occured such as “a failure of communication among senior editors.”
The article describes the event as a “low point in the 152-year history of the newspaper” and an editorial states that: “The Times regrets that it did not detect the journalistic deceptions sooner. A separate internal inquiry, by the management, will examine the newsroom’s processes for training, assignment and accountability.”
I think it’s a very interesting case study, and the Times’ full disclosure of the issue is to its credit.
It’s worth a read this morning. 
