Some recommended reading…
Traffick a website that covers the search engine business has an interesting article that looks at the development of PR from Ivy Lee and his ground breaking work for the Pennsylvania Railroad at the beginning of the twentieth century through it’s development as propaganda in the second world war to the Internet and PR’s new potential role in promoting organization’s online reputation.
The piece was written by Greg Jarboe and Jamie O’Donnell who as I previously mentioned have established SEO-PR a firm focused on helping PR folks maxmize the potential of search engines.
Murphy's Law 