For anyone involved in the technology business Jon Udell’s blog is essential reading. Jon is a full blown card carrying journalist with Infoworld, who also happens to write a hugely popular weblog and is open to helping PR people understand how all these new technologies can be used for good 🙂
In case you haven’t read Jon’s earlier posts, he outlines how blogs intersect with PR here, and also covers Phil Gomes’ RSS and PR whitepaper here.
He has an interesting post on the new virtual press room that has been created by Phil Wainewright (another media blogger) over at Loosely Coupled’s site. It’s a good example of RSS in action.
Phil’s blog is at http://www.looselycoupled.com/blog/
Murphy's Law 