Burson-Marsteller has launched a new service called PRePARE which is designed to help companies ensure their websites will cope effectively with any possible crisis.
From their press release:
PRePARE “incorporates the agency’s earlier September 11th research based on a review of 88 Web sites from Fortune 500 companies and the 50 most-trafficked Web properties. The study revealed that 86% of Web sites had in one way or another responded to the national crisis within one week of the terrorist attacks.
More from B-M at their press room. More at PR Week.
Note: (I’d link to the press release itself but there’s no URL in the pop-up window from their website and I just couldn’t bother trying to discover it. A criteria for PRePARE 2.0 perhaps?)
Murphy's Law 