Doc Searls has an interesting article in Linux Journal about how the technology advertising business is beign turned on it’s head by the success of Overture and Google
“Obviously, you can’t export Google’s type of on-line advertising to print, television and radio. But you can export the value system, and that’s exactly what’s bound to happen, among both advertisers and users. When it does–as it inevitably will–we’ll watch the end of advertising as we knew it.”
Murphy's Law 