The new batch of films which have kindly portrayed our profession in what I might charitably call an unfair light, has been well covered on this blog.
In response, Jim Horton, who runs Online-PR.com has written a great whitepaper entitled: “Truth Fact and Perception – A Constant PR Challenge” 
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It’s definetely worth a read, as is Jim’s blog.
“There is no novelty about truth, fact and perception, but there is mystery.”
Murphy's Law 