Some PR reading…

PR Week has an interesting article on how PR agencies are using their clients to win new business.

Spotted an interesting PR job advertSega Europe are looking for an “experienced PR executive” to work across Europe.  What is an experienced PR executive in Sega’s eyes? 1-2 years experience should do it, seemingly….

The Detroit News has a nice story on a prank played on a local PR exec by her staff.

AP Story on Nike defending its Public Relations.

The Portland Business Journal has a story on Waggener Edstrom being selected as one of the top three PR agencies in North America to work for – as the best large agency.  The award is from the Holmes Report. It threw me at first because the survey is from last January.  However I’ve posted it, because it makes interesting reading and I haven’t referenced it before.  The outright winner was Dome Communications with RBB Public Relations in second place.

And finally, what can only be described as one of the more off-beat stories posted here in a while.