The release of the afforementioned film “Phone Booth” about the PR trapped in a phone booth by an unknown sniper in Manhattan is generating a lot of PR-related thinking from the media.
The New York Post‘s Jared Paul Stern comes to our aid with an eight step program to help the image of our profession.
As he subtly puts it: “Not all publicists are lying scum,of course, but the bad apples taint the whole industry.”
Indeed. 
Murphy's Law 